Skechers(Sport shoes, mountain shoes and others)

What's Skechers about? 

Skechers is a multinational footwear and apparel company that designs, develops, and markets products for men, women, and children

Example:

Company type                       :    Public

Traded as                               :NYSE: SKX (Class A)

S&P 400 component             :Industry Shoes

Founded                                 :1992; 32 years ago

Founder                                  : Robert Greenberg

Headquarters         :Manhattan Beach, California, U.S.

Number of locations            :5,267 (2024)

Area served                           :Worldwide

Key people        :Robert Greenberg (Chairman and CEO), Michael Greenberg (president)

Products                                 :Shoes

Revenue                       :Increase US$8 billion (2023) 

Operating income         :Increase US$784.8 million (2023) 

Net income                  :Increase US$545.8 million (2023) 

Total assets              :Increase US$7.9 billion (2024)

Number of employees                       ≈ 17,900 (2024)

    Skechers designs, develops and markets a range of lifestyle and performance footwear, apparel and accessories for adults and children. Its brands include Skechers Sport, Slip-ins, D'Lites, the charity line Bobs, Mark Nason, Skechers Work, Go Walk, Go Run, and Go Golf. Since 2020, select shoes have utilized Goodyear rubber.

     Skechers has promoted its products with musicians including Ringo Starr, Britney Spears, Christina Aguilera, and Snoop Dogg; television personalities Martha Stewart, Brooke Burke, and Amanda Kloots; baseball player Clayton Kershaw and boxer Sugar Ray Leonard; and American football players Tony Romo, Howie Long, and Cris Carter. Since 2010, Skechers has been a regular Super Bowl advertiser.

     On March 1, 2019, Skechers launched a print and digital comparative advertising campaign titled "Just Blew It" to highlight the Zion Williamson failed shoe incident with rival Nike.

     Skechers has been a partner of W Racing Team (WRT) in sports car racing, including former MotoGP champion Valentino Rossi, since 2021. WRT's parent company, Weerts Group, services Skechers' European distribution center in Liège, Belgium.

     Skechers Performance has featured distance runner Meb Keflezighi and professional golfers Brooke Henderson and Matt Fitzpatrick. The brand expanded into pickleball in 2022, signing several of the sport's top players and sponsoring the first nationally televised pickleball tournament in the U.S. In 2023, Skechers announced a move into soccer and basketball, introducing new technical shoes worn and promoted by England national football team player Harry Kane and NBA players Julius Randle, Terance Mann, and Joel Embiid. In 2024, Skechers replaced Nivia Sports as the kit sponsor of one of India's oldest and most successful football teams, Mohun Bagan Super Giant.